our story
To be better tomorrow, we have to be different today
our values
our mission
“Creating value through player-focused coaches.”
PLAYER-FIRST
Sport is first and foremost about athletes, pursuing their goals. The role of coaches and parents is to be the back-seat driver and offer guidance and support, to empower athletes to make the right choices.
A player-first approach encourages the coaches and parents to focus on the players’ needs before their wants.
ACCESSIBLE & INCLUSIVE
Sport provides a positive environment for all, to develop their physical literacy, lifelong friendships and self-esteem. This should not be restrained by program memberships, but open and accessible through coach training and understanding of adaptive programming.
Does your sporting programs embrace an all-abilities approach to delivery?
PROCESS BEFORE OUTCOME
Sports are measured by performance outcomes and so much focus is placed on achieving the outcome before the process. By focusing on the athletic needs of development, coaches enhance the likelihood of athlete retention and positive outcomes.
why choose clubb sport
understanding the parent, coach, and athlete perspectives
With over 35 years of sports coaching and participation at all levels, John Clubb is versed on many of the issues and strategies to enhance support sport development within all levels of competition. He will provide an objective perspective from a vast subjective, experiential and educational background.
John is a parent of three boys who have competed in soccer, wrestling, boxing and multitude of school sports. He continues to compete in Ironman triathlon and has qualified to compete in numerous World Championship events throughout the world. His coaching career has taken him from professional clubs in his native England, to leading the Grassroots Programming within Alberta Soccer.
our logo
The Clubb Sport logo depicts two arrows pursuing an upward trajectory reflecting athletic performance often expressed by arrows on a tactic board.
The first arrow is red; symbolizing the pressure and intensity required in pursuing a sporting performance.
The blue reflects the need for a calm and controlled mental approach to performance execution.
One should not be prioritized apart from the other; but in tandem they enhance the pursuit of both individual and team sporting goals.
John Clubb MSc.
Educated at Manchester Metropolitan University in his native England, John gained two undergraduate qualifications in Sport Science and Disabilities and Business Sport and Recreation.
sport psychology
John holds Canadian A License coaching award in soccer, UEFA B Licence and many other sports coaching qualifications. With other 35 years coaching experience, as a professional soccer coach, he has worked for many club’s in England including full-time at Macclesfield Town and Middlesbrough FC. In Canada he was the Manager of Grassroots Development Alberta Soccer Association for 10 years. Current support is provided to Ambrose University soccer program and Janus Academy in Calgary.
John has supported coaches and athletes from a variety of sports including triathlon, hockey, running, rugby, cycling, disability sports and dance.
sport coaching
Following graduation he completed a Master’s Degree in Sport and Exercise Science (Sport Psychology) and further gained BASES (British Association of Sport & Exercise Science) accreditation for applied sport psychology support whilst employed at Macclesfield Town FC, before relocating to Canada.
Applied sport psychology is a passion and challenge, to observe and support coaches and athletes in identifying, understanding and confronting their personal performance goals.
competitive sports
John continues to compete within triathlon and trail running. He has competed at various age group world championship events including the Ironman Triathlon World Championship in Kona, Hawaii (three times) and Boston Marathon.
